Click To Messenger (CTM) - Ads that click to Messenger are Facebook, Instagram, or Messenger Inbox ads that send people into a conversation with your business in Messenger.
Businesses can use ads that click to Messenger to start conversations at scale, leveraging targeting across Meta technologies to find customers relevant to their business.
User Experience- CTM :
When the user clicks or taps on the ad, they will be taken to a conversation with your business in Messenger and receive the message you specified as your Messenger content.
To protect the user's privacy, this conversation is only visible to the advertiser/developer after user takes an action in the conversation (sending a message, tapping on quick reply, or tapping a CTA).
Click To Direct Messages (CTDM) - Ads that click to Instagram Direct are shown in Instagram feed or Stories and allow people to start a message thread with your business by clicking on your ad. Here you can interact with people directly to complete purchases, answer questions or offer support.
Click to Instagram Direct Ads, also known as Instagram DM Ads, Instagram Chat Ads, Click to Chat Instagram Ads, is an innovative feature from Instagram which enables businesses to integrate Instagram Direct Messenger into their Instagram advertising campaigns. This gives your customers an opportunity to connect and converse with your business one-on-one from your Instagram ads.
Your customers, after clicking on your Instagram ad, get to chat with you to explore more about the products or services they have seen in the ad, ask any queries that they might have with respect to those products or services, and place an order right from within the Instagram Direct Messenger. With the help of automation, the feature weaves in conversational commerce beautifully into Instagram thus helping your business pay personal attention to their millions of potential buyers on Instagram.
User experience :
Greeting Text - The greeting property of your bot's Messenger profile allows you to specify the greeting message people will see on the welcome screen of your bot. The welcome screen is displayed for people interacting with your bot for the first time.
Welcome Message :
- Go to your profile and tap
in the top right-hand corner.
- Tap
Settings.
The Welcome Screen - The welcome screen is the first thing people see when they encounter your Messenger bot, and includes information that allows a person to learn about your bot and what it offers. The welcome screen displays the the name and responsiveness of your bot, the profile picture and cover photo from your Facebook Page, an optional greeting message, and the 'get started' button.
Persistent Menu - Enable users to discover and interact with core features of the Page.
Private Replies : Reply to Post Comments with a single message on Messenger.
Private Replies allows Businesses to reply to comments made on their posts with a single message on Instagram. When using this feature, the user will get a message with a reference link to the comment that is getting the reply.
Ice Breakers : Start a conversation with a business with a list of frequently asked questions.
Ice Breakers provide a way for users to start a conversation with a business with a list of frequently asked questions. A maximum of 4 questions can be set via the Ice Breaker API. Please Note : This feature is currently not available on desktop.
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