How to setup Click to Instagram Direct (CTD) Message using Facebook Ads manager ?

To create a campaign ,please follow below mentioned steps :

1. Go to 'Meta Business Suite' of your account and select 'All Tools'.

2. Under Advertise, Select 'Ads Manager'.

3. Select 'Create'.



4. Select your campaign objective as Engagement and hit Continue.

5. Select 'Manual Engagement Campaign' and click 'Continue'.

6. Enter a 'Campaign Name' and click on "Next".

7. Enter an "Ad set name" and under conversion, make sure "Messaging apps" is selected.

8. Make sure that 'Click to Message' is selected in Ad type.

9. Select the Facebook page from drop down menu under accounts tab and click on Instagram option. Make sure only Instagram is selected and hit 'Next'.

10. Enter an Ad Set Name.



11. Under Ad setup, select Create Ad and select Single image or video.

12. You’ll need to input all the elements that make up your ad more creative : images, videos, copy, etc. All of these can be found in the Ad Creative section. Update the Primary text, Headline and Description (if any). Upload the image or video from Add Media option. Select Send Instagram Messages from the drop down menu under Call To Action tab.

13. Scroll down to Message template section, under "Create New" option click on Edit.

14. Edit template window will appear.Here you need to update the greeting message on top under Text tab. This will be a personalised message to make the message addressing to the users.

15. Under frequently asked questions please delete pre-populated question 2 and 3 and leave the question 1. 


Note:
(i) Preview will appear on the right side to showcase how will your ad and button look like in user
feed.
(ii)Please do share the Question #1 with Amplify. This is used by Amplify to connect the bot to the page.

16. After setting up the information click on 'Save and Finish'.

User Experience :

Please review below images in order to check the look and feel of the Ad.

        

         Ad discovery by a user                                         User send keyword "Get Started"                       User experience bot
         User click on Send message                                          by clicking on Send button