On Instagram, you can change your personal profile into a business account to access features that can help you grow your business.
With a business account, you have access to free business tools, like:
- Viewing insights that can help you understand who is engaging with your business on Instagram.
- Accessing the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.
- Having the option to display or hide your business category and contact information on your profile.
To set up a business account:
- Go to your profile and tap
in the top right-hand corner.
- Tap
Settings.
- Tap on Account.
- For some accounts, the Switch to professional account option will be listed directly under
- Tap Continue.
- Select a Category for your business and tap Done.
- Tap OK to confirm.
- Tap Business.
- Tap Next.
- Add contact details and tap Next.To skip this step, tap Don’t use my contact info.
- If you'd like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across Meta.
- Note:At this time, only one Facebook Page can be connected to your business account.
- Tap X on the top right corner to return to your profile.
- To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.
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