WhatsApp Platform Media Capabilities.

Description:
This document outlines the types of videos and media suitable for WhatsApp platform. It provides detailed information on the various formats and content that can be utilized effectively on the platform.

Instagram:

1. Experience: It is available on all platforms where WhatsApp application exists, including iOS, Android, and web. 

2. Content accommodable in the chat:

Audio                   Videos             Text             
Document          Images         Sticker messages

3. Specifications: File size & Format [Recommended]

Notes :

1. Videos applicable.
2. Audios applicable.
3. No GIFs applicable.

WhatsApp supports sending and receiving images, audio, PDF files, and video. The following formats are currently supported:

• Images: JPG, JPEG, PNG, WEBP*
• Audio: OGG**, AMR, 3GP, AAC, MPEG
• Documents: PDF, DOC, DOCX, PPTX, XLSX
• Video: MP4 (with H.264 video codec and AAC audio), HEIC
• Contacts: vCard (.vcf)
• The recommended aspect ratio for images is 1.91:1

In-line video experience: In-line video" in WhatsApp chat means that the video is directly playable within the chat conversation, without requiring the user to click on a separate link or open it in a new window. When you send or receive an in-line video in WhatsApp, you can watch it right there in the chat window, making it convenient and accessible without leaving the conversation. This feature allows for a seamless viewing experience within the WhatsApp, making it easy for users to share videos with friends or contacts and download to their phone gallery.

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Click-out experience: The "click-out experience" refers to the user's journey or interaction that occurs when they click on a link or button within a chat, leading them to an external website or destination. 

Creatives Storage [Video/Gif/Picture/Document hosting on S3] :

1. Creative Content Storage: Users can seamlessly upload videos/pictures while in chat. The videos/pictures are stored on cloud storage and can be shared with the client. The link to the video/picture is available and accessible for monitoring the data.

2. Image Overlay Feature: Users upload their info to overlay an image/text on a badge.
      

3. Document Hosting with Amplify afy link: Any document can also be hosted via an Amplify AFY link, which is easily viewable upon clicking. The link opens the document where it is hosted. For example, a Terms & Conditions document can be hosted and accessible to users by clicking on the respective link.