Facebook Platform Capabilities

Description:
This document outlines the types of videos and media suitable for Facebook [Messenger] platform. It provides detailed information on the various formats and content that can be utilized effectively on the platform.

Facebook:

1. Experience: It is available on all platforms where Messenger exists, including iOS, Android, and web. 
2. Content accommodable in the chat:

Audio                 Menus         Text
Buttons              GIFs             Videos
Files                   Images         

3. Specifications: File size & Format

In-line video experience: In-line video" in Messenger chat means that the video is directly playable within the chat conversation, without requiring the user to click on a separate link or open it in a new window. When you send or receive an in-line video in Messenger, you can watch it right there in the chat window, making it convenient and accessible without leaving the conversation. This feature allows for a seamless viewing experience within the Messenger app, making it easy for users to share videos with friends or contacts and download to their phone gallery.

Click-out experience: The "click-out experience" refers to the user's journey or interaction that occurs when they click on a link or button within a chat, leading them to an external website or destination. 

Creatives Storage [Video/Gif/Picture/Document hosting on S3] :

1. Creative Content Storage: Users can seamlessly upload videos/pictures while in chat. The videos/pictures are stored on cloud storage and can be shared with the client. The link to the video/picture is available and accessible for monitoring the data.

2. Image Overlay Feature: Upload your selfie to overlay an image on a badge.



3. Document Hosting with Amplify afy link: Any document can also be hosted via an Amplify AFY link, which is easily viewable upon clicking. The link opens the document where it is hosted. For example, a Terms & Conditions document can be hosted and accessible to users by clicking on the respective link.