FAQ- Click to Subscribe Ads

Question 1: What is the difference between Ads that Click to Subscribe and Ads that Click to Message?

Answer : Ads that Click to Subscribe show the Recurring Notifications opt-in invitation immediately after the user clicks on the ad without an app switch from Facebook to Messenger. This user flow is more streamlined to emphasize the opt-in invitation than through Ads that Click to Message. Ads that Click to Subscribe are also delivery optimized for opt-ins. This means the ad is meant to reach users who are more likely to opt-in and to deliver more efficient cost per opt-in than other ad types.
To drive opt-ins at scale, we recommend using Ads that Click to Subscribe with Recurring Notifications.

Question 2 : Where do advertisers purchase and set up Ads that Click to Subscribe?

Answer: Ads that Click to Subscribe are available in Ads Manager and Marketing API. Ads that Click to Subscribe are available under the Engagement objective.

Question 3 : Are Ads that Click to Subscribe available for Recurring Notifications on Instagram?

Answer: Ads that Click to Subscribe will be shown in the Facebook feed and drive opt-ins to Recurring Notifications on Messenger.For IG CTS is still not available.

Question 4: How to personalize the recipient name on CTS ?

Answer : To personalize the recipient name , Click on profile option available under the Edit template section.Here you will be able to see 4 options on addressing the user.Refer below screenshot.

Question 5 : How to update image and text in the messenger experience ?

Answer : Image and text/topic can only be updated through Amplify pro dashboard.Please refer below details for the dimension of image that can be updated on messenger experience.

Question 6 : Is CTS available across globe ?

Answer : CTS is currently available in Canada, France, India, Germany and USA.

Question 7 : Do we need to get the RN request approved for Messenger like IG ?

Answer : RN request for Messengers are pre- approved.