Overview

Ads that Click to Subscribe combined with marketing messages enables brands to efficiently and scalably build a sustained, high-quality audience from which they can re-engage, capture leads, and drive sales.

Ads that Click to Subscribe are delivery optimized for opt-ins, meaning they will reach people interested in subscribing to your updates and deliver more efficient cost per opt-in.

Ads that Click to Subscribe will be shown to consumers in the Facebook feed. Brands using Recurring Notifications through developer partners can try out Ads that Click to Subscribe through Ads Manager.