With Click-to-WhatsApp advertising, you can add a “Send Message” button to your ads on Facebook or Instagram that opens a conversation in WhatsApp. This way, customers can start a WhatsApp chat with your company by clicking on the button in your ad.
The ads are not much different from other ads you can run on Facebook or Instagram. Only the call-to-action button is different. It says “Send Message” and opens not a landing page, but WhatsApp App or WhatsApp Web.
This is well suited, for example, when orders or appointments are to be coordinated, a consultation is to be started directly, or you want to conduct simple surveys or lead generation via chatbot.
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