Integration Kit – Amplify.ai

There are 4 key modules which are essential for a successful Integration :

Overview of Branded Content

Branded Content is produced by a publisher or creator for payment by a business partner, where the partner influences the content or is featured in it.

Branded content is another way to leverage your expertise in creating content for social feeds and mobile environments, and earn credibility with an audience.

Publishing Branded Content

Publishers must tag their partners in branded content posts, which can be either organic or ads. Both parties will get insights about reach and engagement with these posts.

Read More about Branded content : https://www.facebook.com/formedia/tools/branded-content

Adding branded content tag through handshake tool

If you have access to the branded content tool, there are several ways to add a branded content tag to your Facebook and Instagram posts:

Page composer
Pages Manager app
Ads Manager
Creator Studio
Various APIs

To know more about the detailed steps please review : https://www.facebook.com/business/help/1512279682412364?id=491898788154026

Boost branded content post -Allow business partners to boost your branded content posts

Many brands use Facebook to run advertising campaigns that appear in News Feed as sponsored posts. Brands who partner with you on branded content (business partners) can spend money to boost the posts they sponsor so that the content reaches more people.

When you post branded content, you control whether or not your business partners are allowed to boost your branded content posts.

To allow a business partner to boost your branded content posts, select Allow business partner to boost this post when you're posting branded content using Tag Sponsor. This gives a business partner permission to boost individual posts that tag their Page. You can also share your audience with a business partner for ad targeting.

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