What is Brand Lift?

The Brand Lift feature generates a automated like reaction to user's comments.

For example, a campaign may automatically like comments with a sentiment of very positive, such as “your service is awesome.” Brand recognition will improve and the end user will be appreciated.

Once you are comfortable with how tags work, you can proceed with setting up Brand Fift.

Brand Lifts are classified under two categories: 

1. Amplify Standard Campaign

2. Custom Campaign

Both campaigns require you to identify the percentage of comments to be targeted: not all positive comments need to be liked. Remember that each comment can have at most one tag.

We have discussed the above-mentioned campaigns later in this section.