Custom groups provide the functionality where you can name and create a custom keyword group to train the system to identify comments based on chosen keywords.
For example, you might need a custom created group which can label the comments containing bad customer service keywords. In order to achieve that, you can start by clicking on 'Create New Group.'

Add a group name and keywords and hit 'Done.'


After adding the keywords, the system needs to be trained to identify and label new keywords in the comments. Hence, as a final step, locate the 'Train' button on the upper right side and click on it.

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