Marketing Messages

Messenger now supports a powerful new type of business-initiated messaging: businesses can proactively message customers to increase engagement and drive faster results.

Recurring Notifications is a Messenger Platform capability that enables businesses to initiate ongoing messages with interested customers anywhere in their journey and on several topics. This allows customers to hear from their favourite businesses in ways that weren’t possible before on Messenger.

A person must give permission, opt in, to receive recurring notifications from your business. The Messenger Platform offers multiple ways for you to get opt in.

Message Frequency :

After a person opts in, you can send the person messages on a daily, weekly, or monthly cadence depending on which cadence the person selected during opt in.

How Recurring Notifications works

Obtain opt-in

Businesses must get opt-in from people before sending a recurring message. The opt-in invitation message must include the topic of the messages the person will receive. The business can customize the title copy only. By clearly stating the topic, customers know what they are opting into, ensuring messages are welcome instead of seen as spam. Note that the text below the title (“You may receive…”) is added automatically and can’t be edited by the business. This content ensures that users have full visibility into what they are opting in to.

Please note : RN-opt-in Message is limited to 65 characters and we can add an image to make the opt-in request more creative.

Also people can stop messages, mute conversations or block and report a business at any time. Users have access to these controls with every message sent.

Recurring Notifications benefits :

1. Tailor and deliver timely messages that resonate with people.
2. Message at every stage of the customer journey to drive results faster.
3. Engage and convert more effectively than standard channels.
4. Create high quality conversations and experiences that deepen customer relationships.

Best Practices

You should send people relevant, valuable Recurring Notifications, in order to create a high-quality user experience by doing the following:

• Your opt-in request, including the title and image, encompasses the types of Recurring Notifications users can expect to receive, such as order updates, product recommendations, or certain offers

• When sending more than one opt-in request to a user, each opt-in request should clearly state the different, specific types of Recurring Notifications the user can expect to receive

Limitations

• You can only send one opt in request to a person per week for the same, specific topic. This applies even if the opt in request is for a different frequency, for example, an opt in request for a weekly notification and an opt in for a monthly notification, on the same topic.
• As of now Meta doesn't allow other buttons on the RN module along with Get Messages
• You can only send in opt in requests during the 24-hour messaging window.
• If a person opts in to recurring notifications, this action does not open a 24-hour messaging window
• Do not send duplicate opt in requests to a person
• You can only see if a person has opted in to receiving recurring notifications
• If a person has chosen to stop receiving recurring notifications, your notifications will no longer be delivered to that person and you will receive an error
• A person can block, mute, or report your messaging