| Variable name |
Description |
Platform |
Example |
Usecase |
| ActBlue Donation Event Received |
Indicates we have received a donation from this number |
Social, SMS, WhatsApp |
"true" |
Used in Donor segment |
| CurrentDonationDate |
The date of the most recent donation |
Social, SMS, WhatsApp |
2023-06-26T15:47:34.000Z |
|
| DoesNotCompleteDonationCount |
|
Social |
|
|
| DoesNotCompleteDonationNudged |
|
Social |
|
|
| DonationAmount |
The value of the most recent donation |
Social, SMS, WhatsApp |
4 |
can be used for donation ask |
| DonationAmountPlus50Percent |
50% more than the value of the most recent donation |
Social, SMS, WhatsApp |
6 |
can be used for donation upsell |
| DonationAskedCount |
|
Social |
|
|
| DonationRecurringPeriod |
Frequency of Recurring Donation |
Social, SMS, WhatsApp |
once, weekly, monthly |
Segment |
| HighestDonationAmount |
Highest historical donation amount |
Social, SMS, WhatsApp |
20 |
can be used for donation upsell |
| LatestDonationDate |
The date of the most recent donation |
Social, SMS, WhatsApp |
2023-06-26T11:47:34-04:00 |
|
| LatestDonationFormName |
Form name from the latest donation |
Social, SMS, WhatsApp |
sep2023_abs_em |
|
| LatestDonationRefCode |
Refcode from the latest donation |
Social, SMS, WhatsApp |
AU_ABS_EG_GEN |
|
| LatestDonationTimestamp |
The date of the most recent donation in ms since epoch |
Social, SMS, WhatsApp |
1.68779E+12 |
Used in Donations in Last X Days. You can use Tools to translate this to actual Date/Time |
| MakesOneTimeDonationNudged |
true if user has made one time donation |
Social, SMS, WhatsApp |
TRUE |
|
| MakesRecurringDonationNudged |
true if user has made a recurring donation |
|
TRUE |
|
| ExpiredRecurringDonation |
When recurring donations expire |
Social, SMS, WhatsApp |
TRUE |
Expired donation segment |
| MonthlyRecurringDonationExpired |
Whether monthly recurring donations expired |
Social, SMS, WhatsApp |
|
Used in existing segment Expired Monthly Recurring Donations |
| WeeklyRecurringDonationExpired |
Whether weekly recurring donations expired |
Social, SMS, WhatsApp |
"true" |
Used in existing segment Expired Weekly Recurring Donations |
| RecurringDonationExpiredDate |
Date the recurring donation expired |
Social, SMS, WhatsApp |
|
|
| RecurringDonationSequenceCount |
Number of times the recurring donation has occured |
Social, SMS, WhatsApp |
|
|
| FirstDonationAmount |
First contribution amount from a user |
Social, SMS, WhatsApp |
10 |
This can be used in broadcast to refer to the first contribution amount |
| FirstDonationDate |
This is the date when a user contributed for the first time |
Social, SMS, WhatsApp |
|
This can be used in broadcast to refer to the first contribution date |
| FirstDonationTimestamp |
This is the timestamp when a user contributed the first time |
Social, SMS, WhatsApp |
|
|
| TotalDonationAmount |
Total amount contributed |
Social, SMS, WhatsApp |
500 |
Used in max out segments |
| AvgDonationAmount |
Average Donation Amount |
Social, SMS, WhatsApp |
5 |
|
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